CTV North Suburbs, a community media center, wanted to add digital downloads of event videos they produced. They already had a functional shopping cart system to purchase DVDs of those events in place.
Their concerns with adding digital downloads was making sure the customers could clearly tell which product (digital download, DVD, or both) they were purchasing.
The existing shopping cart allowed single product listings to have multiple variations, shown in a dropdown menu. This is common with other online merchants, so we felt this system would be familiar to customers.
To clearly emphasize the product the customer was considering, we created icons to go with each variation.
CTV North Suburbs now has consistent sales of digital downloads of their live events and a minimum of customer service requests concerning them.